About Wise

Photo © Philip Fung

Memory Matters, Choose Wisely

Since 1992, we have locally designed, produced, and serviced storage solutions for people who value precious memories.
By leveraging partnerships with the best of the best, we stand among our industry's giants.

We carefully select, so should you.

HISTORY

2022

Wise celebrated its 30th anniversary, launched the world's first V90 class 512GB SDXC UHS-II card, and became an Executive Member of the CompactFlash Association

2021

Unveiled Next Level CFexpress Type B PRO memory media

2020

Announced the next-generation memory media – CFexpress Type B

2019

Introduced Portable SSD optimized and certified for Blackmagic URSA Mini Pro G2, Pocket Cinema Camera 4K and 6K

2018

CFast 2.0 and SDXC UHS-I cards approved by Hasselblad

2017

Wise celebrates its 25th anniversary

2016

Added the most innovative V90 class SDXC UHS-II cards for 8K photography and videography

2015

Announced the world's first 512GB CFast 2.0 card, and started to develop its own card readers

2014

Introduced next generation 4K storage solutions – CFast 2.0, which were also approved by Blackmagic Design

2013

Became a member of CompactFlash Association

2012

Built the first Solid State Drive - Wise Diamond SATA III

2010

Manufactured proprietary S2 ExpressCard for Sony ENG cameras

2009

Introduced Wise CFR & 266x removable CompactFlash card as a new recording media

2008

Manufactured CitiDISK HD FlashMen with solid-state drive recording system. It eliminated the vibration while carrying camcorders

2006

Released DV Security to protect 1394 chips from accidental static electricity damages

2005

Manufactured higher-res CitiDISK HD, HDV

2004

Designed PPA2250 for photography storage with OTG system, which allows users to directly transfer photos to it without PC

2003

Manufactured unique CitiDISK DV system for 1394 interface camcorders. The simultaneous video stream and data transferring function saves tons of capture time for filmmakers

2002

Produced 2.5” & 3.5” External HDD Enclosure

2001

Imported USB 2.0 chips & IEEE1394 interface as a foundation of new products

2000

Designed its own USB 1.1 interface chips for external HDD and optical drive

1998

Developed CardBus to IDE interface adapter as faster solution than PCMCIA interface

1994

Developed PCMCIA to IDE interface adapter card for external HDD and optical drive

1992

Established in Taipei, Taiwan, to manufacture Parallel to IDE interface adapter for external HDD