Taipei, February 19, 2026, 15:00 (UTC+8)—Wise Advanced (Wise) today announced the formal launch of its updated visual brand identity, signaling the company’s continued dedication to providing reliable high-speed memory solutions for professional filmmakers and creators that are serious about their craft. As Wise Advanced celebrates its 35th anniversary with a new logo, this comprehensive brand evolution is designed to create a simple yet bold mark easily recognizable globally and naturally embody the brand's unwavering commitment to uncompromising strength, reliability, and the highest standards.
Design Philosophy Reflecting Boldness and Quality Details
Wise's new logo features a bold, precisely calculated typography that centers the visual focus on the minimalist and definitive "Dot" above the curved lowercase "i". This design reflects the brand's focus on precision and quality details:
- Uncompromising Strength and Reliability
The logo's bold typeface and classic ratio embody Wise Advanced’s non-negotiable demand for product strength, durability, and absolute reliability. This sense of visual weight directly communicates the absolute stability required for high-speed read/write performance.
- The Dot as a Symbol of Precision
The distinctive dot above the "i" symbolizes Wise’s focus on absolute precision and the brand's commitment to simplicity within complex technology. It is a refined representation of technical focus and unwavering quality.
A Strategic Leap Forward
Commenting on the evolution, Wise Principal Designer Eddie T. stated, “The evolution of our visual identity is a strategic assertion marking 35 years of technical leadership. Our new look clearly announces to professionals worldwide that Wise is a solid, trusted, top-tier brand dedicated to the highest standards.”
Memory Matters, Choose Wisely
Through its updated logo, Wise brings a bold new brand identity pledging the company’s continued commitment to the highest standards, innovation and reliability for its partners and users to make the wise choice.
###
About Wise Advanced
Founded in 1992, Wise Advanced is a leading provider of memory media and workflow solutions for photo, video, and mission-critical applications worldwide. As a committed member of the CompactFlash Association (CFA) and the SD Association (SDA), Wise actively defines future storage standards and specifications. The company’s products reflect a commitment to technical leadership and setting the highest performance benchmarks for the global professional market.
Media Contact
Zoe Chiu
Director of Sales and Marketing
Wise Advanced Co., Ltd.
zoe@wise-advanced.com
+886 2 2736 1798 #22
Copyright © 2026 Wise Advanced Co., Ltd. All rights reserved. The Wise logo is a trademark of Wise Advanced Co., Ltd. Other system names and product names are generally registered trademarks or trademarks of each manufacturer.