Hasselblad Master Giorgio Cravero Creates His Art-like Inspiration with Wise Cards

Advertising and Editorial Photography

Giorgio Cravero was born in 1975 in Turin, where he lives and works. Graduated in Visual Communication at the European Institute of Design, he began his career working as an architectural and still life photographer. Moving between traditional photography, digital and new technologies, he often combines several techniques to emphasize and communicate his way of perceiving objects and space, using light to describe the shape and materials. In 2012, after having been partner for two years, he fully acquired Studio Blu, one of the oldest and most prestigious still-life studios. He adds the exploration of new technologies and new media communication to the history and the tradition of professionalism and quality. He dedicates himself to the video production as well as photography, selecting a team that can provide a unique visual language on different media. He also completely renewed the studio, creating a structure able to follow every part of the workflow, from creativity to production and post-production. Lately he’s been more focused on Food and Beverage photography.

“Very well! Cards are fast and reliable, both in writing and reading. They record different scenes without missing a single frame”

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Equipment

Cameras

H6D-100c

Camera Setup

4K RAW

For Giorgio’s latest project, he took a short exquisite video with acrylic inks into an aquarium. He captured the video with Wise CFast cards in 4K RAW to test its writing speed, accuracy and stability in Hasselblad H6D-100c. “Very well! Cards are fast and reliable, both in writing and reading. They record different scenes without missing a single frame,” commented Giorgio. During the post production, the small things can make a big difference. “The card reader is fast and most of all is compact, lightweight but sturdy! I really appreciated the metal surface while most other brands just use simple plastic. I'm always worried that putting the reader in the bag can break it. Your product makes me feel more secure,” said Giorgio.

For more Giorgio Cravero works, please check Giorgio Cravero Photography 
www.giorgiocravero.com

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